Most Google Ads accounts we audit are wasting 30–50% of their budget on the wrong searches, broken conversion tracking, or bids set by autopilot. We fix the account before we scale the spend.
We only take clients where we think we can improve performance · No lock-in contract
These are the five problems we find in almost every account that comes to us.
Full account management, or a one-off fix if you would rather manage it yourself.
A line-by-line review of structure, keywords, search terms, bidding, budgets, and conversion tracking — with a prioritised fix list.
GA4 and Google Ads conversion setup, verified with real test conversions, so optimisation decisions are based on truth.
Tightly themed ad groups, ad copy written to search intent, extensions, and negative keyword lists built before launch.
Weekly review of what people actually typed, adding negatives and promoting winners. This is where most of the savings come from.
Choosing the bidding strategy that fits your conversion volume — and knowing when to switch as data accumulates.
We tell you what to change on the page the ad points to. Ads and landing pages are one system, not two.
No mystery, no "trust us" — you get access to your own account at every stage.
We look at your account (or your site, if you have not started yet) and tell you what we would change first.
Conversion tracking, structure, and negative keywords before a single extra dollar is spent.
Search term reviews, bid adjustments, ad testing, and budget allocation — reviewed weekly, reported monthly.
Once the account is profitable, we increase spend on the campaigns that are returning, and cut what is not.
Management fees in USD, separate from your ad spend. Ad spend is paid by you, directly to Google — we never mark it up.
† Average search CPC across all industries, per Semrush benchmark data. Your actual CPC depends on industry, market and competition.
We can work with budgets from about $500/month, though results compound faster with more data. If your budget is very small, the one-off audit is usually the better value — we will tell you honestly if that is the case.
No. We charge a flat monthly fee, which means our incentive is to spend your budget efficiently, not to inflate it. You pay Google directly, and you can see exactly what was spent.
Yes. The Google Ads account, the campaigns, and the conversion data are yours. We work inside your account — we never build it inside ours and hold it hostage.
Negative keyword and conversion tracking fixes usually show an improvement in cost per conversion within 2–4 weeks. Meaningful account restructuring takes 6–8 weeks to settle, because the algorithm needs time to learn from the changes.
No, and be careful of anyone who does. What we can do is make sure the account is structured correctly, tracked correctly, and managed actively — and report honestly on what the numbers say.
Google Ads and Microsoft Ads are our focus. We also handle Meta advertising when it is part of a broader campaign with Google.
Give us read access to your Google Ads account, or just tell us what you sell and roughly what you are spending. We will come back with an honest assessment.

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