GOOGLE ADS MANAGEMENT

Stop paying for clicks that never convert

Most Google Ads accounts we audit are wasting 30–50% of their budget on the wrong searches, broken conversion tracking, or bids set by autopilot. We fix the account before we scale the spend.

We only take clients where we think we can improve performance · No lock-in contract

$2.69
Average CPC across industries†
30–50%
Typical wasted spend we find
100%
Of conversion tracking verified
Monthly
Performance reporting

Where ad budgets actually leak

These are the five problems we find in almost every account that comes to us.

⚠ The usual suspects

  • Conversion tracking is broken or missing — so the algorithm optimises toward nothing, and you cannot tell what is working.
  • No negative keyword list — you pay for irrelevant searches all day long. It is the single fastest win in most accounts.
  • Wrong bidding strategy — target CPA or maximise conversions on an account with too little conversion data will throttle your delivery to almost nothing.
  • Broad match with no guardrails — Google spends your budget on whatever it decides is "relevant".
  • Landing pages that do not match the ad — you pay for the click, then lose the visitor in three seconds.

What we do

Full account management, or a one-off fix if you would rather manage it yourself.

Account audit

A line-by-line review of structure, keywords, search terms, bidding, budgets, and conversion tracking — with a prioritised fix list.

Conversion tracking

GA4 and Google Ads conversion setup, verified with real test conversions, so optimisation decisions are based on truth.

Campaign build

Tightly themed ad groups, ad copy written to search intent, extensions, and negative keyword lists built before launch.

Search term management

Weekly review of what people actually typed, adding negatives and promoting winners. This is where most of the savings come from.

Bid & budget strategy

Choosing the bidding strategy that fits your conversion volume — and knowing when to switch as data accumulates.

Landing page advice

We tell you what to change on the page the ad points to. Ads and landing pages are one system, not two.

How we work

No mystery, no "trust us" — you get access to your own account at every stage.

Free audit

We look at your account (or your site, if you have not started yet) and tell you what we would change first.

Fix the foundation

Conversion tracking, structure, and negative keywords before a single extra dollar is spent.

Manage & optimise

Search term reviews, bid adjustments, ad testing, and budget allocation — reviewed weekly, reported monthly.

Scale what works

Once the account is profitable, we increase spend on the campaigns that are returning, and cut what is not.

Pricing

Management fees in USD, separate from your ad spend. Ad spend is paid by you, directly to Google — we never mark it up.

Audit only

$450 one-off
You keep managing the account — we just show you what is wrong.
  • Full account review
  • Wasted spend analysis
  • Conversion tracking check
  • Keyword & search term review
  • Prioritised fix list
  • 60-min walkthrough call
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MOST POPULAR

Standard

$400 – $700 / month
For accounts spending up to roughly $5,000/month on ads.
  • Ongoing campaign management
  • Weekly search term review
  • Negative keyword management
  • Ad copy testing
  • Bid & budget optimisation
  • Conversion tracking maintenance
  • Monthly report + call
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Growth

$1,200 / month
For larger budgets, multiple campaigns, or multi-market accounts.
  • Everything in Standard
  • Multi-campaign / multi-market
  • Landing page CRO testing
  • Shopping & Performance Max
  • Competitor & auction insights
  • Bi-weekly calls
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† Average search CPC across all industries, per Semrush benchmark data. Your actual CPC depends on industry, market and competition.

Frequently asked questions

What is the minimum ad spend to work with you?

We can work with budgets from about $500/month, though results compound faster with more data. If your budget is very small, the one-off audit is usually the better value — we will tell you honestly if that is the case.

Do you charge a percentage of ad spend?

No. We charge a flat monthly fee, which means our incentive is to spend your budget efficiently, not to inflate it. You pay Google directly, and you can see exactly what was spent.

Will I own the account and the data?

Yes. The Google Ads account, the campaigns, and the conversion data are yours. We work inside your account — we never build it inside ours and hold it hostage.

How soon will I see results?

Negative keyword and conversion tracking fixes usually show an improvement in cost per conversion within 2–4 weeks. Meaningful account restructuring takes 6–8 weeks to settle, because the algorithm needs time to learn from the changes.

Can you guarantee a cost per lead?

No, and be careful of anyone who does. What we can do is make sure the account is structured correctly, tracked correctly, and managed actively — and report honestly on what the numbers say.

Do you work with other ad platforms?

Google Ads and Microsoft Ads are our focus. We also handle Meta advertising when it is part of a broader campaign with Google.

Find out what your account is wasting

Give us read access to your Google Ads account, or just tell us what you sell and roughly what you are spending. We will come back with an honest assessment.